Royal dutch shell oil and gas company. Shell - brand history

CJSC Eurocement Group www.eurocem.ru Eurocement Group is an international vertically integrated industrial holding for the production of building materials: cement, concrete, crushed stone. The holding is one of the eight largest cement companies in the world and unites 16 cement

11. Shell's descent into hell

11. Shell's descent into hell In January 2004, one of the most powerful companies in the world of business saw its almost century-old reputation partially undermined: for Shell, this was the beginning of its descent into hell. The firm announced to investors that it

Shell without myths

“Shell” without myths The 15th-century Italian artist Botticelli captured on one of his canvases the myth of the birth of the goddess of love Venus: a beautiful naked woman, whose thick hair flows over her slender body, bashfully emerges from the wings of a sea shell. This famous

Royal Dutch Shell PLC(better known as Shell) - British-Dutch vertically integrated oil and gas company, formed as a result of the merger of the Dutch Royal Dutch Petroleum and British Shell Transport & Trading. The organization's headquarters is located in the Netherlands, while the company is registered as a corporation in the UK.

Royal Dutch Shell's activities include exploration, production, refining and marketing of oil, gas and petroleum products. The company has operations in more than 90 countries and has more than 44,000 gas stations worldwide. At 13 April 2015, Shell's market capitalization was valued at £129.8 billion. The company's shares are included in the calculation of the FTSE 100 index.

history of the company

Royal Dutch Shell was created in February 1907 year through the merger of two competing companies - the Dutch Royal Dutch Petroleum Company and the British Shell Transport and Trading Company Ltd. This step was largely due to the need to create serious competition Standard Oil. For a number of reasons, the companies operated as an association, but had separate legal entities. Under the terms of the merger, 60% of the property was transferred to the Dutch company, 40% to the British.

Royal Dutch Petroleum Company- a company created in 1890 year in The Hague to develop a field in Sumatra, in the Dutch East Indies. Oil deposits in this area were discovered back in 1885, but funds were needed to begin work. Herself n The oil in Sumatra was quite light and, accordingly, well suited for the production of gasoline, which made production in this region very promising.

The company received the name Royal Dutch due to the fact that the concessionaires secured the support of King William III.

Shell Transport and Trading Company Ltd. was founded by two brothers - Marcus Samuel (1st Viscount Bearsted) and Samuel Samuel in 1897 year to transport kerosene from Batumi to the Middle East via the Suez Canal

Their father owned an antiques shop in Houndsditch (London). In 1833, he decided to expand his activities and began importing and selling sea shells. In honor of these shells, the brothers decided to name the new company (“Shell” translated from English means “sea shell”).

During the First World War, Shell was the main supplier of fuel to the British Armed Forces, as well as the sole supplier of aviation fuel. In addition, the company supplied 80% of TNT.

In 1919, Shell took control of the Mexican Eagle Petroleum Company and in 1921 formed Shell-Mex Limited, which began marketing products under the Shell and Eagle brands. In 1929, Shell Chemicals was formed. As a result, in the late 1920s Shell became the largest oil company, providing 11% of the world's crude oil supply.

In 1931, Shell Mex House was built, which became the company's head office. In 1932, partly due to difficult economic conditions, Shell Mex decided to join forces in the UK retail market with British Petroleum, creating Shell Mex and BP, a company that existed until 1975.

IN 1930 In 2010, Shell's Mexican assets were forcibly transferred to the local government.

After the invasion of the Netherlands by German troops 1940 year, the company's head office was moved to Curacao.

IN 1952 Shell became the first company in the Netherlands to use a computer. The device, called Ferranti Mark 1, was assembled and installed at Shell's laboratory in Amsterdam.

In 1970 Shell acquired the mining company Billiton, which was subsequently sold in 1994 and is now part of BHP Billiton.

IN November 2004, after a period of instability caused by the discovery that Shell was overstating its actual oil reserves, a restructuring of the Shell Group's capital was announced and the creation of a new parent company Royal Dutch Shell PLC, with its headquarters and tax residence in The Hague (Netherlands), and registered in London. The merger has been completed July 20, 2005. On the same day, Shell Transport & Trading Company PLC was delisted from the London Stock Exchange (LSE), and on November 18, 2005, Royal Dutch Petroleum Company left the New York NYSE.

In 2009, the Iraqi Petroleum Services awarded a tender to develop the Majnoon field in southern Iran, which contains about 12.6 billion barrels of oil. As a result, a consortium was created led by Shell (45%) and Petronas (30%). The rights to develop West Qurna 1 went to ExxonMobil(60%) and Shell (15%).

In February 2010, Shell formed a 50/50 joint venture with Brazil's Cosan called Raizen, comprising all of Cosan's core assets and Shell's Brazilian motor and aviation fuel distribution business.

In March 2010, the company announced the sale of part of its assets, including the production of liquefied associated gas, to cover planned costs of $28 billion. In June of the same year, Royal Dutch Shell acquired the entire business of East Resources, including gas fields, for $4.7 billion.

IN 2013 In 2018, Shell began selling its shale gas assets in the United States. The corporation also canceled a $20 billion shale gas project in Louisiana. The company's overall productivity in 2013 fell by 38% compared to the previous year. As a result, the company's share price decreased by 3%. In February 2014, Shell also sold the majority of its Australian assets.

On April 8, 2015, Royal Dutch Shell announced its agreement to purchase BG Group for $70 billion; however, the issue is still not closed.

Shell in Russia

Shell in the world

• Africa
  

Shell began producing oil in Africa in the 1950s. In 1958, production was established in Nigeria. The company also produces oil in Algeria, Cameroon, Egypt, Gabon (at the giant Rabi-Kounga field), Ghana, Libya, Morocco, Nigeria, South Africa and Tunisia. In August 2014, the company disclosed the sale of its stake in four fields in Nigeria.

• Asia

Malaysia

Shell began developing its first oil well in Malaysia in 1910 in Miri, Sarawak. Today, on the site of this oil mine stands a monument called the Grand Oil Lady. In 1914, Shell built the first refinery in Malaysia and laid a pipeline to Miri.

As of 2012, there were 900 Shell gas stations in the country, and refining capacity was about 100 thousand barrels per day.

Philippines

In the Philippines, Royal Dutch Shell operates on behalf of its subsidiary Pilipinas Shell Petroleum Corporation, which has an interest in the Pandacan oil storage facility and other key assets.

Singapore

Singapore is Shell's headquarters in the Asia-Pacific region. Shell Eastern Petroleum limited (SEPL) has refining facilities at Pulau Bukom, while Shell Chemicals Seraya operates at Jurong Island.

• Europe

Ireland

Shell began marketing oil in Ireland in 1902. Exploration and production is carried out by Shell E&P Ireland (SEPIL) (formerly Enterprise Energy Ireland), headquartered in Dublin, which was acquired in 202. The company's main project is the Corrib gas field on the northwest coast. However, during the implementation of the project, Shell faced a number of difficulties regarding the construction of onshore pipelines and obtaining licenses.

In 2005, Shell transferred its entire fuel sales business in Ireland to Topaz Energy Group.

Great Britain

In the UK-owned North Sea, Shell has interests in more than fifty oil and gas fields, 30 offshore production platforms, 30 subsea stations, two floating production and storage platforms, an offshore terminal and three onshore gas processing plants. The company's businesses account for 12% of the UK's oil and gas supplies.

• North America

In America, the business of the Royal Dutch Shell USA corporation is represented by the almost independent until recently Shell Oil Company, whose shares were traded on the New York Stock Exchange (NYSE). Changes occurred in the 1990s when Shell bought back shares of Shell Oil Company that it did not own.

Royal Dutch Shell carried out a similar maneuver in relation to Shell Canada, also buying back shares and applying a global business model.

• Australia

In May 2010, Royal Dutch Shell made the final decision to finance the project of the first floating platform producing liquefied natural gas, after the discovery of the Prelude offshore field off the north-west coast of Australia and containing, according to various estimates, about 850 billion m 3 of natural gas.

In February 2014, Shell sold its Australian refineries and gas stations to Vitol for $2.6 billion. However, Shell is expected to continue investing in projects in Australia with Chevron Corporation and Woodside Petroleum.

Royal Dutch Shell(Shell) is a British-Dutch company, the third largest private oil and gas company in the world after and. Headquarters - in ().

Structure and leadership

Until mid-2005, the company structure had an original “dual” character: Royal Dutch Petroleum Company and The “Shell” Transport and Trading Company Ltd were the so-called “parent companies” (they did not conduct production activities and were not part of the concern). “Parent companies” owned shares in the holding companies of the concern - the Dutch Shell Petroleum N.V. and the English Shell Petroleum Company Limited, with Royal Dutch Petroleum Company owning 60% and Shell Transport and Trading Company owning 40% of the shares of the holding companies. In turn, the holding companies owned all the shares in the service companies, as well as - directly or indirectly - all of Shell's shares in the manufacturing companies.

In the summer of 2005, shareholders of the Royal Dutch Petroleum Company and The "Shell" Transport and Trading Company Ltd approved the merger of their parent companies into one company headquartered in the Netherlands. This deal turned the Netherlands into the world's largest investor in 2005, and the UK into the world's leading recipient of investments (they tripled to $164.5 billion).

According to the company, its largest shareholders as of March 1, 2006 were Barclays (4.28% of class A shares and 4.13% of class B shares), Legal & General Group (3.08% and 3.94%), Capital Croup ( 7.5% and 4.45%) and UBS (3.16% of class A shares). Market capitalization as of July 14, 2006 - about $235 billion.

The chairman of the company's board of directors is Aad Jacobs. The Chief Executive Officer is Jeroen van der Veer.

Activity

Shell conducts geological exploration and production of oil and gas in more than 40 countries. Shell owns the world's largest network, which has more than 55 thousand stations. Shell also fully or partially owns more than 50 oil refineries.

In addition, Shell owns a significant number of chemical enterprises, as well as production and other alternative energy sources.

Oil and gas production in 2005 amounted to about 3.5 million barrels of oil equivalent per day (about 180 million tons of oil equivalent per year).

The total number of personnel of the company is about 110 thousand people. The company's revenue in 2005 amounted to $306.7 billion (in 2004 - $266.4 billion), net profit - $26.3 billion ($19.3 billion).

Royal Dutch Shell in Russia

Royal Dutch Shell is one of the largest foreign investors in Russia in terms of investment volume. In our country, Royal Dutch Shell is involved in the development of the shelf (a project jointly with the Japanese Mitsui and) and the fields of the Salym group in. The company also plans to take part in the development of offshore oil and gas projects together with.

The company has a network (as of mid-July 2006 - 18 stations).

The history of this brand begins almost two centuries ago - in 1833 - with the name of the English merchant Marcus Samuel. That year in London, he decided to expand his antiques business by starting to trade in a new decorative item - seashells. After all, the word “shell” is translated from English as “shell”.

From seafood to oil

The Shell store turned out to be a profitable business, so the merchant soon began delivering sea shells from the Far East, for which he used coastal fleet vessels. It was these ships that carried a variety of cargo from the English colonies to London, including petroleum products. Samuel saw the great future of the oil business in time, and in 1870, after his death, the business passed to his sons. In 1878 they opened their own company, the range of activities of which quickly expanded.

In 1890, the company began exporting Baku oil using tankers. At that time, Baku was part of the Russian Empire, and the first oil tanker was built there. The owner of the company saw this ship, and already in 1892 in England at a shipyard he was able to build an oil tanker with a capacity of 5,000 tons.

The design of this tanker had some features: Marcus Samuel Jr. developed a special system to protect oil from spontaneous combustion during transportation of the product. Until the beginning of the 20th century, Shell supplied consumers with a product that was extremely popular at that time - Russian kerosene from the Far East.

Creation of a world-class corporation

At the beginning of the 20th century, a separate company, Shell Transport and Trading Company Ltd., was founded, although it was still far from being a world-class oil corporation. It must be emphasized that in those days the Standard Oil Company, owned by Rockefeller and systematically taking over the market for oil and other types of fuel, was especially powerful. The Samuel brothers were constantly at risk of being forced out of the industry after any bad business decision.

In order to defend its right on the world market, Shell had to merge with the Dutch company Royal Dutch of the same profile. This expanded the oil and petroleum products trading network in 1902. In the new company, only 40% of the shares belonged to Shell Transport, and this situation in the merged concern still remains.

Just 10 years later, the Royal Dutch Shell concern entered the US domestic market. The focus was on the production of fuel oil and gasoline, which turned out to be successful due to the dynamic development of the automobile business. During the First World War, the company's growth slowed down, but after its end it resumed at an active pace. By the end of the 1930s, Shell had a 10 percent share of world oil production.

During World War II, business development stopped; the company did everything to survive this difficult period and stay afloat. After the war, Shell took an active part in the restoration of destroyed enterprises and began to intensively increase refining capacity. Shell's production of petroleum products has increased worldwide.

Since the second half of the 20th century, the demand for oil in the world has been constantly growing, the cost has been consistently high, and Shell has only become richer in such conditions. The first time oil demand fell was due to events in Iran in the late 1970s. But global gas consumption has increased, so Shell began to develop this area. The company's management was sensitive to changes in the market and deftly adjusted to them.

Brand insignia

For over a hundred years, Shell's logo has been the red and yellow scallop shell. It, as the company’s marketers assure, symbolizes the quality of products and services, professionalism and corporate values ​​of the concern.

The color scheme of the logo was not chosen by chance. In 1915, when the company first built service stations, it was necessary to stand out from the competition, and it was then decided to use bright colors.

Today, Royal Dutch Shell produces oil in 80 countries around the world, it owns a large number of wells and three dozen oil refineries around the world. This company employs 90,000 people, and net profits amount to tens of billions of dollars a year.